UPDATE: Georgia Florida Viewing Party on East Cobb Avenue canceled, trick-or-treat postponed until tomorrow


[UPDATE: North American Properties sent the following update about postponement and cancellation of events due to inclement weather: “Due to potential inclement weather predicted for tomorrow, we have decided to postpone the trick-or-treating experience and Mega Awesome Costume contest until Sunday (Georgia versus Florida viewing party cancelled)”.]

Do you want to celebrate Halloween and watch the Georgia-Florida game with an enthusiastic outdoor crowd?

Avenue East Cobb will host its first Boo Bash, a doggy costume party and Game Day viewing party on Saturday, October 30.

The Boo Bash, a Halloween-themed family community celebration, will take place from 1 p.m. to 6:30 p.m. and is co-sponsored by the East Cobb Church.

The festivities press release describes the start of the day:

From 1 p.m., East Cobb Avenue will be bustling with a monstrous family adventure. Upon arrival, customers must check-in at the pop-up concierge on Central Boulevard to pick up a walk map highlighting the treat stops. After collecting all the goodies, Boo Bash attendees are encouraged to meet up on Central Boulevard at 2 p.m. for the East Cobb Church’s Mega Awesome Costume Contest, which includes silly challenges, music, and dancing. dance. The costume contest winner will receive an East Cobb Avenue experience basket of items from on-site retailers and restaurants. While exploring the center, revelers can indulge in free face painting, balloon art, and photo-worthy roaming entertainment.

If you’re an animal lover, you might want to head to East Cobb Avenue earlier for the Doggy Style Fancy Dress Party at the Gussied up Pet Boutique.

This event will run from 10 a.m. to 2 p.m. Gussied Up Pet Boutique is a pop-up retailer created by Beth Simpson during the height of the pandemic and markets pet clothing, toys, bedding and gifts for animal lovers.

The press release provided further information about Simpson and North American Properties, the management company of Avenue East Cobb.

Inspired by her dog Gus and the massive increase in pet adoptions, Simpson launched her first short-term store in Avalon during her first holiday market in 2020, an idea initially sparked by Simpson’s interest in the opening in the mixed-use destination Alpharetta. The success of the boutique’s early days led Simpson to extend his lease, participate in the 2021 Avalon Spring Market, and explore other locations with North American Properties (NAP).

“NAP is unmatched in creating community-driven environments where retailers and restaurants can thrive and forge authentic relationships with buyers. After having had such a positive experience with the Avalon team, I knew this was a partnership that I wanted to develop, ”said Simpson. “Pets are such an important part of our lives and I love building welcoming spaces where owners feel welcome to bring their furry friends to the store and treat them to exceptional products. We look forward to meeting our East Cobb neighbors and inviting everyone to join us on October 24 for the grand opening celebration.

The dog costume contest will take place at the Gussied Up Pet store, located next to Bravura and Hand & Stone Massage and Facial Spa. A winner will be announced at 3 p.m. during the Mega Awesome Costume Contest and will receive a special Gussied Up Pet Boutique dog basket. Regular store hours will be 10 a.m. to 7 p.m. Monday to Friday and noon to 6 p.m. Sunday. Learn more about Gussied Up Pet Online Store.

After the Boo Bash, Central Boulevard will transform into an outdoor hatchback area ahead of the Georgia v Florida showdown. The football viewing night begins at 3 p.m. and the match will be broadcast on a giant LED screen.

According to the organizers of the event:

All Boo Bash and Game Day activities will be located on Central Boulevard between Kale Me Crazy and Banana Republic. Drift Fish House & Oyster Bar will also be offering drinks for purchase at its pop-up bar on Central Boulevard throughout the afternoon. Guests are encouraged to grab take out from restaurants on East Cobb Avenue for dinner during the game.

“We have noticed a huge shift in energy on the property since the introduction of our seasonal and signature events. The local community has made us feel right at home over the past few months which really motivates our team to look for other ways to elevate the center, ”said Sara Hemmer, Marketing Director at NAP. “The opening of Gussied Up Pet Boutique signifies the first of many new offerings coming to the property as we continue to redefine East Cobb Avenue.”

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