Scooter’s Coffee Hires Mitch Langston as VP of Marketing
As Scooter’s Coffee accelerates its growth, Mitch Langston has joined the company as Vice President of Marketing. Langston will execute best-in-class marketing initiatives to differentiate the brand, increase customer engagement and advance Scooter’s Coffee’s brand promise of delivering an incredible customer experience.
Langston is an innovative marketer with expertise in franchise development and facility management who has also developed go-to-market strategies and
omnichannel media and merchandising plans in 26 countries. It delivers superior results through knowledge-driven brand management, field marketing, digital and social media, in addition to product development, innovation and promotions.
Prior to joining Scooter’s Coffee, he held positions at Church’s Chicken, including Vice President of Franchise Development and Senior Director of Marketing. He has also held various senior marketing positions at Chili’s Grill and Bar, Applebee’s International, Long John Silver’s, Popeyes Louisiana Kitchen and others.
Langston will focus on initiatives supporting customer loyalty and driving sales and profitability at the unit level for all stores. He will help Scooter’s Coffee connect and meaningfully engage with its valued customers and franchisees as the company strives to provide the best drive-thru interaction in the world. As demand for the Scooter’s Coffee drive-thru concept increases, Langston will also support the business by offering world-class franchise support.
With an MBA in marketing from the University of North Texas, Langston was the top marketing graduate and a member of the Beta Gamma Honor Society.
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