Believe conducts series of executive hires and promotions in Southeast Asia

The French distribution and services company Believe has made several new appointments to its management team for Southeast Asia (SEA).

The company has promoted Antoine El Iman to General Manager for Southeast Asia and Australia/New Zealand, Dahlia Wijaya to Country Manager, Indonesia, Georgette Tengco to Country Manager, Philippines, and Somwalee Limrachtamorn, as Country Director, Thailand.

Believe says the new members of its management team will be “key to driving the growth of local artists alongside the booming music market in Southeast Asia.”

The company is present in some of the largest countries in the region such as Indonesia, Thailand, the Philippines, as well as in Vietnam, Malaysia and Singapore.

Believe says these new leadership appointments “are key to capitalizing on the growth trajectory in the region.”

Antoine El Iman joined Believe in 2019 as Head of Labels and Artists Solutions for Southeast Asia, contributing to the Group’s presence in markets such as Indonesia, Malaysia, the Philippines, Thailand and Vietnam.

With previous management experience and having worked in the music and technology industries in Europe and Asia, Believe says he will lead the next phase of his growth in South East Asia and Australia/New Zealand. .

Country Manager, Indonesia, Dahlia Wijaya joined Believe in 2019, with over 10 years of experience in the music industry, having worked in music publishing as well as Nagaswara and GP Records, two of the biggest local labels in the country. country.

Somwalee (Tune) Limrachtamorn, Country Manager, Thailand, joined Believe in February 2022 and previously served as Managing Director for Thailand at data analytics company Nielsen, with 18 years of experience in the commerce of FMCG retail, automotive, finance/banking, telecommunications and media.

Georgette Tengco, Country Manager, Philippines, has held leadership positions with various local and international entertainment brands in the Philippines, including GMA, TV5, MTV, Channel V, The CW, Sony/AXN and Iflix Philippines. She joined Believe as Country Director for the Philippines in August 2022.

“Asia will become the world’s largest music market in the next 10 years, with Indonesia, the Philippines and Thailand among the top 20 countries in the world.”

Sylvain Delange, Believe

Sylvain Delange, Managing Director, Asia-Pacific, Believe, said: “Asia will become the biggest music market in the world over the next 10 years, with Indonesia, the Philippines and Thailand among the top 20. country in the world.

“Our goal is thus to actively contribute to the growth of each local market, which are all in the early stages of their digital growth cycles, by increasing the value we bring to our partners in terms of digital expertise, monetization and marketing innovation. , as well as our values ​​of respect, fairness and transparency.

“We have invested heavily over the past decade in the region and have humbly done our part to grow the market faster.

“With the appointment of exceptional executives like Dahlia, Georgette and Somwalee, and under the leadership of Antoine, we are laying the groundwork for the next 10 years for local partners, artists and labels to reach new heights.”

“Believe firmly believes that local artists will, over the next few decades, gradually increase their domestic market share while expanding their international footprint.

Antoine El Iman, Believe

Antoine El Iman, Managing Director, SEA and AU/NZ, Believe, added: “Believe strongly believes that local artists will, over the coming decades, gradually increase their domestic market share while expanding their international footprint.

“South East Asian markets are poised to make the next big leap forward for the digital music industry globally, as users begin to migrate from ad-supported offerings to subscription offers.

“As such, Believe supports and empowers them from the ground up and we couldn’t be more excited for this next phase of our development in the region.”The music industry around the world

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